Foxey Silks - Make it Pop!

The ad embodies the spirit of vibrant self-expression and freedom. Following a young photographer's morning routine in Toronto, the ad showcases the brand's cool, funky designs for face masks, eye masks, scrunchies, scarves, and bedwear, inspired by the iconic fashion of Jimi Hendrix. The protagonist's playful and independent spirit is evident as she mixes and matches various Foxey Silks pieces, creating a dynamic and colorful ensemble. The energetic downtown scenes, set to the backdrop of Hendrix inspired music, capture the essence of urban vibrancy and individuality. Ultimately, the ad encourages viewers to embrace their unique style and showcases Foxey Silks as a brand that celebrates the freedom to express oneself with flair and originality.

Cast & Crew

Model: Estephany Franco
Directed by Jamie Knox
Produced by Danielle Nicole Lee
Director of Photography: Nikita Brusnitsyn
Edited by Darcy Tithecott
Score by Will Rogers